I have had several massages and always go for 90 minutes. One masseur was $280, which was well worth it. I think you get what you pay for, though research is necessary. A local spa is charging $125/50 minutes with add ons for stone therapy, facial, cranial massage, and aroma therapy. I once paid $225 for a basic massage at the Four Seasons. For me, it all depends on what I am looking for. This guy, I would pay it and hopefully get a good bang for the buck!