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The Street
The Street
By Daniel Kline When Bud Light opted to retain the transgender influencer Dylan Mulvaney for a digital marketing campaign, it was clear what Anheuser-Busch (BUD) – Get Free Report wanted to accomplish The beer company was trying to leverage Mulvaney's prominence to reach her audience and expand the brand's audience in the LGBTQ+ community. Budweiser executives had no real reason to believe that anyone outside Mulvaney's fan base would see the promotion. DON'T MISS: Bud Light ‘Woke' War Isn't Just About Kid Rock, Garth Brooks Kid Rock, of course, changed the trajectory of that promotion. His vi…
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