Published by
The Street
The Street
By Daniel Kline Anheuser-Busch Chief Executive Michel Doukeris has been in damage-control mode since the company decided to partner with the transgender social-media influencer Dylan Mulvaney. That deal — which was not a major promotion — blew up in the company's face, leading to boycotts of its products. Bud Light, a brand led at the time by Vice President Alissa Heinerscheid, sent Mulvaney cans of the beer with her face on them to celebrate her first year living as a woman. That was a calculated business arrangement for the transgender influencer to promote the beer — which was then the t…
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